We’ve identified 2 initial locations - Jakarta and Bogor - for our field research which include a mix of urban, peri-urban and rural areas.


Two days of intercept interviews in Jakarta will address the financial lives and needs of urban, unbanked poor. Although there is access to banks in Jakarta, there remains a large unbanked population. We want to investigate the networks and challenges of these people.

South Bogor and Tea Plantations

As the location of the pilot project, Bogor will give us access to people already familiar with BTPN and the WOW! product. Additionally we will join TUR and MUR group meetings. Working with individuals who already know and trust BTPN, we hope to talk honestly and in detail about financial and life joys and challenges.